We exist in a kind of brand mania that asserts that everything from your razor blade to your public library to the I.R.S. needs to have a relatable personality.
The above quote was taken from a New York Times Style Magazine article dated October 25, 2015, written by Michael Rock entitled, Hooked on a Feeling. Rock mentions, “Through the use of the various social media platforms everything and everyone has its own brand, lacking human emotions. Why are we all so susceptible to manufactured emotion. Why are we so needy?”
I argue, throughout history people have always coveted “objects of desire” to define a public persona.”Conspicuous consumption,” the public display of economic power has been around since the leisure class. I believe branding only suits largely distributed objects and not individuals. Social media has corrupted the “one-on-one look me in the eyes conversation,” creating a lack of empathy.
Michael Rock’s article reminds me of Cicero’s famous quote, “Times are bad. Children no longer obey their parents, and everyone is writing a book.”
Here’s what defines me:
The vibrancy of colors in nature.
The memories of crocheting 100 flowers for an art class, while the remaining students used technology.
Conversations with my husband.
My latest knitting project.
Sticks-a-GoGo 
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